About Chris Wren
A coach shaped by real sales experience, straight talk and a strong belief in doing right by people.
Chris Wren is a Certified High Performance Coach (CHPC) trained through the High Performance Institute — the world’s #1 rated coaching methodology, built on more than one million behavioural assessments and an average client satisfaction rating of 9.6 out of 10 across 50,000+ independently measured sessions.
He is the kind of coach people tend to trust quickly: direct without being harsh, practical without being cold, honest without making things harder than they need to be. That style did not appear by accident. It was shaped over three decades in sales, leadership and mentoring — and by a clear decision early on about the kind of professional he wanted to be.
9.6/10
Average CHPC client
satisfaction rating
50K+
CHPC sessions
independently measured
1M+
Behavioural assessments
worldwide
30+
Years commercial &
sales leadership
“He decided not to become that kind of salesperson.”
Chris did not enter sales as a teenager or through a typical early-career route. He started in his mid-twenties — and before that, he had already formed a fairly poor view of salespeople. Like many people, he saw the industry as pushy, manipulative and too often disconnected from what customers actually needed.
So when he stepped into sales himself, he made a decision. He would stay transparent. He would help people make sound decisions. He would never rely on pressure to get a result.
That commitment shaped the rest of his career — and explains why his coaching today carries such a strong focus on integrity, trust and practical confidence.
Three decades in the commercial trenches.
Chris has spent 30 years in professional selling and sales leadership across B2B, B2C and commercial environments — contributing to over $340 million in sales results across products, services, concepts and people.
His experience spans SaaS, IT, ICT and financial services, with work across international markets including Asia Pacific, the UK and beyond. He also brings vertical experience across manufacturing, retail, telco, banking, legal and accounting services, travel and government.
That range matters. It means Chris understands how performance pressure shows up in different environments. He knows what it feels like to carry a target, win trust quickly, deal with rejection, build pipeline, lead difficult conversations and keep moving when expectations are high.
From mentoring others to certified coaching.
Over time, Chris became deeply committed to mentoring and training aspiring salespeople. Sharing knowledge was never a side interest — it became a natural extension of how he works. Through teaching and supporting others, he developed strong coaching instincts and a clear passion for helping people grow.
He now helps clients not only improve technical skill, but shift the mindset and habits that drive sustained performance. That progression — from sales leader, to mentor, to Certified High Performance Coach — is what makes his coaching credible rather than theoretical.
Certified by the world's #1 coaching framework.
Chris is a Certified High Performance Coach (CHPC) through the High Performance Institute, founded by Brendon Burchard — named by Forbes as the world’s leading high performance coach. The CHPC methodology adds a rigorous, data-backed framework to the real-world experience Chris already brings from decades in sales and leadership.
For Chris, high performance is not about acting bigger than you are. It is not about noise, false certainty or chasing surface-level wins. It is about becoming more consistent, more focused, more courageous and more useful in the moments that matter.
Watch how the High Performance Institute framework drives measurable breakthroughs globally.
What Chris Stands For
Honesty over pressure
Trust over short-term tactics
Clear thinking over confusion
Action over endless talk
Long-term relationships over quick wins
Growth that is practical, not performative
People who are ready to do the work.
Chris is well suited to people who are open to feedback, willing to do the work, and serious about improving how they think, communicate and perform. That may be a business owner carrying too much on their own, a sales professional who wants to sell with more confidence, a manager learning how to lead, or a team that needs to work better together.
He is especially relevant to people who want strong performance but do not want to use manipulative methods to get there. If integrity matters to you, Chris is likely to feel like a natural fit.
One clear, overarching mission.
Chris’s work extends beyond 1:1 coaching to mentoring, leadership development, facilitation, team coaching and speaking. The common thread across all of it is simple: help people succeed with more clarity, more confidence and more honesty.
His stated mission is to inspire and equip the next generation of sales professionals to succeed with honesty and confidence — a mission that extends naturally to leaders, teams and business owners who want to perform at a higher level while staying grounded in strong values.
Ready to elevate your performance?
Book a confidential, structured 60-Minute Discovery Strategy Session to map out clear objectives and see if high performance coaching is the right path forward.